London’s Oxford Street located store Topshop, to mark the beginning of the summer have welcomed the VR to make shopping experience much more thrilling this summer season. Topshop has long been a fashion ground but now it has moved a step ahead by turning Oxford Street into huge water sliding, where you can slide in the store. It’s quite an innovative and novel construction by Topshop beating the summer with the water splash.
While visiting to the store you will find a huge looping water slide in immersive 360 at the shop window fabricated into an interactive pool scene, you can just skip up the steps and can directly place yourself at the top of the water slide. You will start your amazing ride sitting on an inflatable twisting and turning their through the computer generated landscape before being pushed down the blue slide. Also, having worn an oculus headset you will be accompanied by lot of surprises along the way. VR experience is completely free with all necessary summer touch, where you feel an odour of sunscreen throughout the store with arriving ice-creams in way. But, yes be prepared for the queues!
Topshops are not new to VR as in 2014 the retailer broadcast its AW London Fashion Week show live in immersive 360 to shoppers at its Oxford Street store, while models were walking the runway down the road at Tate Modern’s Turbine Hall.
Global marketing and communications director, Sheena Sauvaire at Topshop said: “Topshop Oxford Street has one of the most leading store fronts in the world and we are overwhelmed to extend our customers the opportunity to be part of a stimulating VR experience.
It’s a smart and amusing development for a store that would definitely help grab more headlines for its collaboration with supermodels and designers. Visitors can share their experience with their social followers at Topshop area within the store and snapchatters can make the most of an exclusive Topshop lens available from Saturday 27th May, where you will be seen immersed in a summer-themed aquatic world.
VR technology has continually advanced our desires and now it has risen with different color blending with retail theater to create an immersive and shareable experience for the mass as an exciting way to celebrate the start of the summer. It will be open to the public from 25 May until 4 June. So, enjoy yourself with this summer season by fully immersing yourself in this splashy summer world without been getting wet.