Nickelodeon New York based the number-one U.S. television network dedicated to kid’s entertainment from past 38 years, has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films.
Pacing with the ongoing and upcoming technologies the company has made a disclosure on May 2, 2017 to launch its future nickelodeon entertainment lab at Burbank, California. The lab will be used for research and development evolving new entertainment experience for kids by identifying and experimenting with new trends in technology and emerging platforms to create new creative capabilities in entertainment.
Some of the new technologies Nickelodeon is currently working on include Virtual Reality, Augmented Reality and Mixed Reality and well as Artificial Intelligence, real time rendering and Virtual Cinema. The Entertainment Lab will first focus on building prototypes to test new ideas, collaborating on innovation with studio artist’s creators. The resulting innovations will be further extended and would be applied to Nickelodeon’s businesses in live-action films, gaming, and theme parks. The research work will ultimately have an effect on the content that the artists create and will offer children to experience enhanced Nick content.
“Our Entertainment Lab is a way to give our artists and creators access to innovative tools to inspire new ways to tell stories for the next generation of kids,” said Nickelodeon Group president Cyma Zarghami. “We are working with technology partners, gaming and visual effects companies and our own creators to bring our IP to new platforms, in new formats, and faster.”
The Lab will be under Chris Young Supervision, Senior Vice President of Nickelodeon Entertainment Lab. He has previously served as Executive Creative Director, Nickelodeon Animation Lab, where he focused on exploring and engineering alternative animation channel. Although the Lab was announced two day before, Nick has been working and exploring with VR technology over the past couple years. But the addition of technology is still in the state of dilemma when it comes to kids. For example, Google says VR should only be used by kids under adult supervision while warnings on other headsets suggest an age restriction of 13 years or older. Nevertheless, Nickelodeon will work exploring games and experimenting with new technologies to soon present the nick content in VR way.
Though we can’t wait to see what the lab will evolve with VR and partner creator, but we can’t expect to see any fully featured products from the team yet as the company is not ready to announce any projects today. Will soon update you will the latest updates as more come on it, so stay tuned with VR news and channel for latest happenings yet to arrive.